Drift Review - Summary
What is Drift?
Drift is a live chat platform that focuses on generating and qualifying leads, setting meeting bookings, and has a good portfolio of integrations.
However, when comparing Drift to other live chat platforms, it’s hard to justify their pricing, and there’s a number of reasons to not recommend them for any business that’s looking to implement the best available web chat applications with expectations of a high ROI.
That’s not to say Drift doesn’t do a lot of things well -- they do. In particular, Drift has a great feature for visitors and customers to book meetings directly with your staff, without a third party integration like Calendly. They also have a quality lead qualification bot that uses machine learning technology to basically replace your SDRs. The problem, however, is that both of those features come at far too high a price point.
The bottom line is that you can’t get any of Drift’s best features or services unless you’re on its Enterprise pricing plan. For the price, Drift doesn’t do enough things well that a live chat platform should, and it only works on one marketing channel, your website, which isn’t enough to earn its ‘conversational marketing platform’ title.
Channels: Live chat
Pricing - Drift:
Overall Rating - Drift: