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SimpleTexting Review - Summary

What is SimpleTexting?

SimpleTexting is a dedicated SMS and MMS marketing service that allows businesses to send bulk text messages to their audiences from an easy to use interface. In addition to bulk text messaging, SimpleTexting’s main features consist of shortcode messaging, its SMS API, and integrations with services like Mailchimp and Zapier.

The main issue with chat platforms limited to text messaging is exactly that - they’re limited to one marketing channel.

In 2023, you really should be looking for omnichannel solutions when it comes to chat tools.

However, if you really are just looking for an SMS text marketing solution, SimpleTexting is a pretty solid choice, and you’re about to find out why.

Channels: SMS

Pricing - SimpleTexting:

Overall Rating - SimpleTexting:

What You’ll Learn
SimpleTexting Features
Integrations and API
SimpleTexting Pricing
Pros and Cons - SimpleTexting
SimpleTexting Review - Final Analysis
SimpleTexting Competitors and Alternatives
Frequently Asked Questions - SimpleTexting

SimpleTexting Features

  • Autoresponders: Set auto-replies and keep your audience engaged with a drip series of texts spaced over days, weeks, or months.
  • Keywords and short codes: Reserve a unique keyword on SimpleTexting’s short code 555888. People will text your keyword to 555888 to receive your messages.
  • 2-way messaging: Just as it sounds, SimpleTexting allows you to both send and receive messages.
  • Text to Win: Run SMS sweepstakes as a way to get new subscribers.
  • Text scheduling: Set a specific date and time for your texts. Schedule messages hours, days, or months in advance.
SimpleTexting review - SimpleTexting keyword and short code
  • iOS and Android apps: SimpleTexting has iOS and Android apps for you to run your campaigns while you’re on the go.
  • Text to Vote: Get instant feedback from customers with a text poll. Set up multiple choices and share real-time results with your participants.
  • Polling subscribers: With polls, you can get feedback from your subscribers by sending a question and then waiting for the answers to coming back.
  • Templates & duplicates: Save time by reusing your frequently sent messages, campaigns, inbox replies, autoresponders, and keyword confirmation messages.
  • Custom fields: Manage your data and send personalized text campaigns. SimpleTexting includes a few default fields, but you can create your own as well.
SimpleTexting review - SimpleTexting mobile app
  • Audience segmentation: With segments you can add audience targeting to your text marketing strategy. Segment subscribers based on:
    • Whether or not they clicked a specific link
    • When they joined your list
    • Whether they joined via a keyword, web form, or import
    • What area code their mobile number starts with
SimpleTexting review - SimpleTexting web forms
  • Triggers: With Triggers, you can automatically respond to common queries and requests for information.
  • Web forms: Let your fans opt-in to your text messages from your website. Embed the forms on your website with code.
  • Link shortening and link tracking: Save your character count with short links and see how often your links are clicked with SimpleTexting’s analytics.
  • MMS marketing: MMS lets you enhance your text message campaigns with coupons, product images, and other media.
  • Data collection: Store your data in Custom Fields for use in future campaigns.
  • Group text from phone: With SimpleTexting you can send a text blast to your subscribers from a mobile device as well as desktop.
  • Reporting and analytics: Visualize your subscribers, messages, and keyword growth with graphs, grids, and charts.
SimpleTexting review - MMS marketing
SimpleTexting review - SimpleTexting analytics

SimpleTexting Integrations

SimpleTexting’s two featured integrations are MailChimp and Zapier. MailChimp is helpful for sharing contacts between the two platforms, and Zapier is popular with SimpleTexting for Gmail and Facebook.

Some other notable SimpleTexting integrations consist of:

  • Shopify
  • Salesforce
  • Eventbrite
  • Slack
  • 3dcart
  • Unbounce
SimpleTexting review - SimpleTexting Integrations

SimpleTexting API and SDK

With SimpleTexting’s SMS API, you can access many of SimpleTexting’s features from within your own platform or application. You can check on your account, send text messages to your lists, and configure campaign settings.

SimpleTexting Pros and Cons

Pros - SimpleTexting

  • Easy to use: SimpleTexting lives up to their name as a “simple” tool to use. The user interface is easy to navigate, and most people should have no problem learning how to use the product.
  • Character limit: SimpleTexting allows you to get up to a character limit of 304, as opposed to 160, which is the case for some other SMS marketing services.
  • Analytics: The analytics that SimpleTexting offer provide details on the number of new subscribers, what keyword they used to join, how many autoresponders have triggered, the number of unsubscribed users, and the responses you’ve sent to users.
  • Text message marketing features: SimpleTexting’s built-in apps allow you to conduct marketing efforts like running surveys, polls, and sweepstakes.

Cons - SimpleTexting

  • Opportunity cost: Although SimpleTexting is one of the more expensive SMS marketing platforms, for the features they provide, it’s still reasonably priced. However, the opportunity cost is still quite expensive when you consider the even greater functionality and value being delivered by chatbot builders that also have SMS and MMS capabilities.

    Chatbots built for marketing and customer support, such as MobileMonkey or Flow XO, also offer SMS text messaging, but they have dozens of other features like live chat for your website, Facebook Messenger chatbots, as well as machine learning capabilities, more robust controls built for sales, marketing, and support teams.

    Most importantly, even the best chatbots that also have SMS capabilities, cost the same, if not less than, tools like SimpleTexting and EZ Texting. So, definitely think about what you can get for the same amount of money before choosing a chatbot that’s limited only to SMS.
  • Opt-in tools: Website opt-in forms are very limited to what you can do with them, and where you can place them effectively. Pop-up opt-in forms are missing completely. And not having a web chat opt-in option really limits how many leads you’ll capture when compared to more robust chatbot platforms.
  • Limited to SMS: Not being able to use a chatbot on other marketing channels such as social media, websites, etc. means you’ll need to use other tools to compensate for what you’re missing out on. Omnichannel chatbot platforms are what you should be looking for in 2023.

SimpleTexting Pricing

How much does SimpleTexting cost?
SimpleTexting pricing is based on how many messages you send per month. Each month, you’ll need to decide how many “credits” are needed to run your SMS marketing campaigns.

Here’s how simple texting defines credits:
1 SMS = 1 credit
1 MMS = 3 credits

If you go over your credit limit for the month, there’s an additional charge per credit. If you don’t use all of your credits for the month, the remaining credits left on your account roll over until the end of the following month.

As an example, if you purchase 50,000 credits for the month, but use up 65,000 credits, you’ll spend an additional 1.25 cents ($0.0125) for each of the 15,000 additional credits used.

So, if you purchase 50,000 credits for the month, and you use 65,000 credits that costs you $625 for the initial 50,000 credits + an additional $187.50 for the 15,000 extra credits you needed to cover for the month.

In this case, the total cost of 65,000 credits = $812.50 for the month.

SimpleTexting review - SimpleTexting pricing

What if you don’t need 50,000 credits? There are 7 total credit thresholds. Here’s how they breakdown:

  • 500 credits = $25 per month + each additional credit costs 4.5 cents.
  • 1,000 credits = $45 per month + each additional credit costs 4.5 cents.
  • 2,000 credits = $75 per month + each additional credit costs 3.5 cents.
  • 3,000 credits = $95 per month + each additional credit costs 3.0 cents.
  • 7,500 credits = $145 per month + each additional credit costs 2.0 cents.
  • 25,000 credits = $375 per month + each additional credit costs 1.50 cents.
  • 50,000 credits = $625 per month + each additional credit costs 1.25 cents.

 

If you need more than 50,000 per month, you’ll need to contact SimpleTexting for pricing information.

SimpleTexting Review - Final Analysis

SimpleTexting does what it does well. It’s a reasonably priced text messaging platform that makes it easy to send mass text messages to your customers. SimpleTexting also has most, if not all of the features you’ll find with other SMS specific marketing platforms. Additionally, the platform is priced well when compared to some of its direct competitors, such as EZ Texting.

However, you’ll find a lot more bang for your buck with an omnichannel chatbot that’s built for marketing and customer support across multiple channels and platforms than you will with a simple texting app (pun intended) that’s limited to only text messaging.

We strongly recommend giving some of the best marketing chatbots that are also on the list of best SMS marketing services a look before choosing an SMS only solution.

SimpleTexting Competitors and Alternatives

At Chatbots.org, we’ve reviewed and ranked hundreds of chatbots and chat platforms. We also rank these chatbots by category.

Here’s how SimpleTexting stacks up against the competition (#1 being the best) in the “Best Chatbot” categories the platform qualified for:

 

Best SMS Marketing Services

SimpleTexting: #14 out of 16.

Read More >>

SimpleTexting Frequently Asked Questions (FAQ)

Yes, SMS marketing can be very effective. SMS open rates are 82.1%, while open rates for email are at a dismal 24%. The value of text message marketing is that it’s the most preferred way for billions of people to interact with one another. People keep their phones by their side at all times, and are always ready to use them.

In almost all cases, SMS marketing is legal in the U.S. as long as users opt-in to receiving messages. People are normally required to opt-in to an automated system by texting an initial keyword or shortcode. However, the best SMS text messaging platforms have other opt-in tools, such as pop-ups or website chatbots.

The 16 best SMS marketing platforms in 2020:

 

SMS stands for Short Message Service and is the most widely used type of text messaging. An SMS is your basic text-only message. MMS stands for Multimedia Messaging Service. With a MMS, you can send messages that include media such as pictures, audio or video content to another device.

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