EZ Texting Features

• Keywords: You can build your list when customers text a word like DEALZ to a short code such as 515151.
• Sign-up forms: Use forms on your website or on social media to capture new subscribers.
• Reminders: Schedule personalized reminders to increase the chances of your contacts making appointments and meeting deadlines.
• Text to vote SMS polls: Text to vote polls are a way to generate customer engagement, increase brand awareness and gather feedback data from customers.
• MMS picture messages: You can add photos and (very short) videos to your texts.
• EZ Chat: Have personalized, one-on-one conversations with your contacts using a standard 10-digit phone number.
• Mobile iOS app: Send messages from your iPhone using EZ Texting’s iOS app.

• Short code services: Get a short code that’s dedicated to your business.
• Text-to-landline: Send and receive text messages online using your existing business phone number.
• Drip campaigns: Drip campaigns allow EZ Texting users to automatically send a timed series of text messages to a group of contacts. Most users of SMS text messaging services connect a drip campaign to a group that someone can join by texting in a Keyword.
• Personalization: First and last name fields can be merged into mass text messages.
• Free incoming messages: Whether it’s a Keyword that people are texting in, or if contacts are replying to messages you sent, incoming messages are always free. Incoming texts are stored in an inbox and you can sort and export them. After sending a message from a short code, your contacts have 12 hours to reply.
• Text forwarding service: Keep an eye on incoming messages without logging into your EZ Texting account by using their text forwarding service. With text forwarding, you can relay incoming texts to an email address or your mobile phone. Incoming texts forwarded to your phone costs are the same as other texts that you send.

• Scheduling: Schedule text message campaigns to go out at a specified date or time.
• Recurring messages: Recurring messages allow you to compose a text message that will be sent out on a regular basis
• Tracking and reports: EZ Texting has tracking and reporting features that allow you to gather information from your audience. You can also view stats about texts sent, messages received, and overall up-to-date contact counts.

EZ Texting Pros and Cons

Pros - EZ Texting

• Amount of Features: EZ Texting has an intuitive dashboard, automation tools, drip campaigns, free incoming text messages, custom keywords, contact management tools, and comprehensive analytics and reports.
• Forms: EZ Texting allows users to integrate lead capture forms into their website or on their social media pages in order to build their SMS subscriptions list. There are two types of EZ Texting forms, embedded and shareable. An Embedded Form creates customizable HTML that can be added directly to your website. And a Shareable Form creates a link to a sign-up form that can be shared digitally.

• Free incoming messages: Although this is not unique to EZ Texting, incoming messages are almost always free to EZ Texting users. This is a common benefit that makes a lot of sense for SMS services, where incoming messages are unpredictable in volume.
• Reports and Analytics: With EZ Texting you can track messages, contacts and receive delivery reports. By tracking messages you can get a better understanding of your audience. Tracking contacts allows you to track when and how new contacts are opting in to your text marketing lists. And delivery reports provide details on the status of the messages you send, at the contact level.

Cons - EZ Texting

• Expensive: When compared to intelligent chatbots that work across many marketing channels, such as web chat and Facebook Messenger, in addition to SMS text messaging - EZ Texting simply doesn’t get you as much bang for your buck. For any company seriously looking into using text message marketing at scale, you’re going to blow through their pricing tiers quickly and need to negotiate custom pricing. Many other SMS marketing tools deliver greater value for your money.
• Long code texting: Long code texting is not available platform-wide and cannot be used where it matters most, which is campaigns. Instead, long code texting is only available for one-to-one texting, which makes the feature lose its value.
• Free trial: EZ Texting’s free trial is deceptive. Each message costs you three credits, as opposed to one. Many users have reported being surprised by their first month’s charges.
• No Android application: EZ Texting currently only has a mobile application available for iOS, but not Android phones.
• Does not use machine learning and lacks automation features: Unlike some AI-powered chatbots that also do bulk SMS text messaging, EZ Texting is not a true chatbot, because it’s not utilizing any bot technology. This makes EZ Texting a 100% manually operated chat platform, which is 2023 lacks vision and usefulness.
• EZ Texting customer service: The most commonly reported negative mark against EZ Texting is their customer service. Another recurring theme with EZ Texting customer service is that their salespeople promise the platform will do everything you’re looking for and more, only to be disappointed to find out those promises are either half-truths or not true at all. Furthermore, when exploring EZ Texting’s website and blog for information on how to use the product, there’s not a lot there, and much of it is outdated.

EZ Texting Review - Final Analysis

In conclusion, EZ Texting prices its platform as a top SMS marketing technology, but in reality, their technology has quickly become outdated and increasingly overpriced.

Although the amount of features offered by EZ Texting is up to par, the quality and actual usage of those features are not strong.

Furthermore, EZ Texting makes a lot of promises on their website about certain features, such as long-form texting. In reality, the only way to send long-form texts (more than 160 characters) with EZ Texting, is in one-to-one correspondence, which defeats the usefulness of the feature and is a true disappointment.

If you take a look at our list of the Best SMS Marketing Tools in 2023, you’ll see that for less money, the options at the top of the list provide more value. At this point in time, we simply cannot recommend using EZ Texting as a mass text message marketing tool.