31 Chatbot Platforms Marketers Use To Automate Lead
Generation, Engagement, and Sales

Table of Contents

Why are businesses using chatbots for marketing?
How are companies taking advantage of chatbot marketing?
What are the best chatbot marketing platforms in 2020?
#1. Best Chatbots for Marketing: MobileMonkey
#2. Best Chatbots for Marketing: SmartLoop
#3. Best Chatbots for Marketing: TARS
#4. Best Chatbots for Marketing: Octane AI
#5. Best Chatbots for Marketing: Flow XO
#6. Best Chatbots for Marketing: Botsify
#7. Best Chatbots for Marketing: Conversable
#8. Best Chatbots for Marketing: WP-Chatbot
#9. Best Chatbots for Marketing: Odus.ai
#10. Best Chatbots for Marketing: Gobot
#11. Best Chatbots for Marketing: Imperson
#12. Best Chatbots for Marketing: Sequel
#13. Best Chatbots for Marketing: Boost.ai
#14. Best Chatbots for Marketing: ZoConvert
#15. Best Chatbots for Marketing: Automat.ai
#16. Best Chatbots for Marketing: Engati
#17. Best Chatbots for Marketing: Verloop
#18. Best Chatbots for Marketing: Pandorabots
#19. Best Chatbots for Marketing: Ada
#20. Best Chatbots for Marketing: User.com
#21. Best Chatbots for Marketing: Pypestream
#22. Best Chatbots for Marketing: BotCore
#23. Best Chatbots for Marketing: Surveybot
#24. Best Chatbots for Marketing: Botsociety
#25. Best Chatbots for Marketing: ActiveChat.ai
#26. Best Chatbots for Marketing: Drift
#27. Best Chatbots for Marketing: ItsAlive
#28. Best Chatbots for Marketing: Chatfuel
#29. Best Chatbots for Marketing: Crisp.chat
#30. Best Chatbots for Marketing: ManyChat
#31. Best Chatbots for Marketing: ChatterOn
The 31 best chatbots for marketing in 2020

Why are so many businesses using chatbots for marketing?

A recent study by Forrester showed that 11% of companies were regularly using chatbots for marketing, and that 32% of companies were planning to use or test them.

So why are companies jumping aboard the chatbot express train?

This question is best answered with some stats. For example:
  • Consumers are 63% more likely to return to a website that has a chatbot.
  • 71% of people are willing to use messaging apps to get customer assistance. People want their problems solved, fast.
  • Web page engagement rates increase by 3x on average after adding a chatbot.
  • Chatbots increase conversions on your website by 45%.

 

Still not convinced? Let’s quickly cover how marketers are using chatbots, and then we’ll get to the list of chatbots marketers are most fond of.

How are the world’s top marketers taking advantage of chatbot automation?

There are plenty of reasons why marketers are falling in love with chatbots. They’re constantly running, keeping your marketing engine roaring 24/7, and doing a lot of the jobs you once had to do manually.

Wondering how the best digital marketing professionals are using chatbots for marketing?

This is the short-list of chatbot marketing tactics that will drive sales in any industry:
  • Lead generation
  • Building sales funnels
  • Route hot leads directly to sales
  • Influencer marketing and consulting
  • Running online contests
  • Website and product navigation
  • Nurture leads and upsell users
  • Grow a following for content
  • Conducting surveys and polls
  • Opt-in campaigns for newsletters, SMS marketing, etc.

 

Each of these chatbot marketing strategies have a similar goal, which is to increase sales, generate leads, and grow revenue. Regardless of your industry, chatbot marketing is poised to make a massive impact on what matters most - revenue.

What are the best chatbot marketing platforms in 2020?

Now that we’ve established what marketing chatbots are and how they work, let’s get to the examples of actual chatbot marketing services you can use.

The following 31 solutions have been highly vetted and qualified to make up the best chatbots for marketing professionals and marketing teams in 2020.

#1. Best Chatbots for Marketing: MobileMonkey

MobileMonkey is an all-in-one chatbot platform that supports web chat, live chat, SMS and Facebook Messenger bots, and omnichannel marketing.

best chatbots for marketing - MobileMonkey
Mobile Monkey Features:
  • Multi-channel chatbot platform on web and mobile app
  • Advanced live team features
  • Native web chat, Facebook Messenger, and SMS marketing tools
  • Visual-flow chatbot builder and editor
  • Chatbot templates
  • Multilingual
  • Zapier and other integrations
  • Always mobile-friendly
  • AI bots route requests and automate repetitive FAQs
  • Custom live chat handoff triggers
  • Analytics and reporting

 

Pros - MobileMonkey:
  • Extensive suite of chatbot tools and automation.
  • Mobile chat app with advanced support features.
  • Surprisingly easy to use for such a robust platform.
  • Chatbot builder and workflows.
  • Works across many channels (SMS, web chat, Messenger) and unifies all conversations in one inbox.
  • Unlimited contacts and leads on all plans.
  • Huge user community.
  • Live bot to human handoff triggers for web and mobile inboxes.
  • Mobile chat app with advanced support features.

 

Cons - MobileMonkey:
  • Frequently updating user interface due to new features.

 

MobileMonkey Pricing: You can get started building bots with a non-expiring version of MobileMonkey for free. If you need advanced automation and integrations, pricing then starts at $14.25/mo and goes up to $299/mo.

#2. Best Chatbots for Marketing: SmartLoop

With Smartloop you can build intelligent chatbots that can help to generate leads and nurture them. The platform also helps to analyze how users interact with your bot, identify loopholes, and work on the bot’s features to improve conversational flows overtime.

best chatbots for marketing - SmartLoop
SmartLoop Features:
  • Knowledge base built on conversational AI
  • Automation tools
  • Facebook Messenger
  • Point and click conversation builder
  • Bot to human handoffs
  • Web chat, Facebook Messenger, Viber, or custom channels
  • Live chat support
  • Push notifications

 

Pros - SmartLoop:
  • Use conversational AI to nurture your subscribers based on their interests.
  • Automated messages can be used to target and re-engage cold leads, or upsell existing customers.

 

Cons - SmartLoop:
  • Limited to channels where you can use Facebook Messenger bots.
  • Pricing becomes expensive when compared to the competition after you cross the 1K subscribers benchmark.

 

SmartLoop Pricing: Smartloop pricing in clubes a free and Premium plan. You’ll basically just get a feel for the UI/UX of the platform with the Free plan, and then pricing starts at $10/month for up to 1K subscribers. After 1K subscribers, you’ll need to talk to SmartLoop about pricing.

#3. Best Chatbots for Marketing: TARS

TARS is a drag-and-drop chatbot builder that you can use to create website chatbots or conversational landing pages for your website.

best chatbots for marketing - TARS
TARS Features:
  • Create conversational landing pages
  • Lead capture and qualification
  • Chatbot templates by industry
  • Chatbot workflow builder
  • Analytics and marketing tools

 

Pros - TARS:
  • Strong for pay-per-click (PPC) marketing campaigns.
  • Easy to use, drag-and-drop builder with zero coding required.
  • Almost 1,000 chatbot templates for different industries and use cases that can be edited and customized.

 

Cons - TARS:
  • Pricing is significantly higher than other competitive applications.
  • Advanced analytics and marketing tools are only available at the $499/mo mark and above.

 

TARS Pricing: TARS offers a free 14 day trial. After that, pricing starts at $99/mo for 5 chatbots and 1,000 chats per month on the Professional plan. On the Business plan, pricing starts at $499/mo for 10 chatbots and 5,000 chats per month.

#4. Best Chatbots for Marketing: Octane AI

Octane AI is focused on direct-to-consumer (D2C) brands and provides chatbots geared towards ecommerce websites, and works primarily with Shopify stores.

best chatbots for marketing - Octane AI
Octane AI Features:
  • Facebook Messenger bots
  • SMS text messaging bots
  • Messenger ads
  • Third-party bot analytics integrations
  • Follow-up messages
  • Audience segmentation
  • Order tracking, cart abandonment tools

 

Pros - Octane AI:
  • Built for Shopify, with many ecommerce platform integrations.
  • Fairly robust platform with many options for ecommerce bots.

 

Cons - Octane AI:
  • To get access to all features, the platform becomes quite expensive compared to other competing products.

 

Octane AI Pricing: Octane AI has a 30 day free trial period. There are three pricing tiers after the 30-day trial. The Basic plan starts at $9 per month and includes unlimited Facebook messages, automated campaigns, and automated customer support. The Pro plan starts at $209 and includes SMS as well (at the additional cost of $0.02 per message). You can get the Premium, targeted at SMS-heavy merchants, for $999 or more, depending on your preferences.

#5. Best Chatbots for Marketing: Flow XO

Flow XO is another more complete solution for building chatbots, hosting them and deploying them across different channels/platforms. Although it fits into the enterprise chat software category, Flow XO has very reasonable pricing and solutions for small and medium-sized businesses as well.

best chatbots for marketing - Flow XO
Flow XO Features:
  • Virtual welcome mat for visitors
  • Lead capture tools
  • Live chat
  • Ability to answer simple questions
  • Accept payments through your bot
  • Messenger, Slack, Telegram, Twilio, web chat

 

Pros - Flow XO:
  • No coding skills required and easy to use user interface (UI).
  • Not only limited to Facebook Messenger. You can also build chatbot widgets for your website or integrate them with suitable third-party platforms.

 

Cons - Flow XO:
  • Although the user interface is elegant, the ability to actually create a bot in a reasonable amount of time is a problem.
  • No easy human to bot handoff, making your bot largely responsible for all customer and site visitor interactions. Lots could go wrong here.

 

Flow XO Pricing: Flow XO has a free account to get started. Paid versions start at $19/month, which gets you 5,000 interactions and you can add 25,000 by paying an extra $25/month and add five more bots for an extra $10/month.

#6. Best Chatbots for Marketing: Botsify

Botsify is a platform that allows a business to create a chatbot without having to code for Messenger, Slack, or a website. For larger clients, Botsify offers fully managed plans and their platform is diverse enough to support enterprise-level clients.

best chatbots for marketing - Botsify
Botsify Features:
  • Visual flow bot builder and editor
  • Chatbot templates
  • Store user data
  • AI/machine learning
  • Keyword auto-responses
  • Multilingual chatbots
  • Enable bot to send email notifications
  • Alexa voice bot
  • Integrate with other business systems

 

Pros - Botsify:
  • Quick and easy to set up a bot
  • Basic machine learning features
  • Basic analytics
  • Integrations assist in using data from website to chatbot

 

Cons - Botsify:
  • Advanced responses require hardcoded dynamic API-based responses
  • Pricing based on the number of subscribers
  • Limited number of contacts in the pricing model, which quickly becomes $300/mo
  • Chat capture feature is free only during the 14-day trial, and with a single chatbot
  • No multi-channel marketing features (Facebook Messenger only)

 

Botsify Pricing: After a free 14-day trial, Botsify starts at $50/mo with up to 30K contacts. After that, it jumps to $300/mo for unlimited contacts.

#7. Best Chatbots for Marketing: Conversable

Conversable is a messaging and voice conversational platform for designing, building and distributing AI-enhanced messaging and voice experiences.

best chatbots for marketing - Conversable
Conversable Features:
  • Visual chatbot builder
  • AI training tools for insights
  • Customer management system (CMS)
  • Marketing tools
  • API interface
  • Analytics and reporting tools
  • Pre-built bot templates
  • Interactive conversation editor

 

Pros - Conversable:
  • Create conversational campaigns for multiple channels, including Facebook Messenger, Twitter, Amazon Alexa, Google Assistant, SMS, Web Chat.
  • Provide strategic advice, service, support, SLAs, and data security.

 

Cons - Conversable:
  • User friendliness is the main objection to using Conversable
  • Not suitable for small or even most medium sized businesses

 

Conversable Pricing: Need to contact Conversable for pricing.

#8. Best Chatbots for Marketing: WP-Chatbot

WP Chatbot is probably the best WordPress chatbot on the market, which is why it ranks so high on the list. It’s a quick and easy way to get a sophisticated web chat app onto any WordPress site.

WP-Chatbot Features:
  • One-click-install for WordPress
  • Custom greeting messages
  • Add Messenger customer chat in web applications
  • Multiple languages supported
  • Traditional live chat and robust chatbot builder

 

Pros - WP-Chatbot:
  • Super easy to install.
  • Team-friendly inbox for your marketing, sales and support teams
  • Full integration with MobileMonkey
  • Complete chat history and contacts storage
  • Detailed positioning, customization and branding

 

Cons - WP-Chatbot:
  • Requires Facebook Messenger

 

WP-Chatbot Pricing: WP-Chatbot is free to get started. If you want the enhanced website chat widget for WordPress, pricing starts at $48/year total.

#9. Best Chatbots for Marketing: Odus.ai

Odus.ai is a conversational AI-based chatbot platform with an intuitive and non-programming interface.

best chatbots for marketing - Odus.ai
Odus.ai Features:
  • Customer support automation
  • Team offers custom built integrations with other software
  • Vocie calls and text messages connection via third party providers
  • Multilingual assistants
  • User segmentation
  • Analytics of scenarios, conversations and dialogs

 

Pros - Odus.ai:
  • Full automation of customer support with patented technology
  • Focused on the AI side of their chatbot, so potential upside could be high.
  • Works across multiple platforms like Facebook Messenger, WhatsApp, Telegram and others.
  • Can use to sell your products by connecting your product database or connecting to Shopify.

 

Cons - Odus.ai:
  • Not an easy to use or intuitive platform when you first get started. No conversation flow builder like most other chatbot platforms.
  • Relying on AI/machine learning to accurately answer questions and provide good customer service 99% of the time is unrealistic in 2020. Prepare for to deal with some people being upset with your bot.
  • Not built for marketers. This tool is almost strictly used for customer service.

 

Odus.ai Pricing: On the Odus.ai free plan, you get limited access and 5 free templates. The basic plan offers full platform access at $0.005+ per request. And the premium support plan provides expert support for $245+ per month.

#10. Best Chatbots for Marketing: Gobot (GetGobot.com)

Gobot is a conversational marketing platform that helps companies messaging with prospects in real-time via intelligent chatbots. With Gobot you can automatically qualify leads, book meetings and connect hot leads to live agents.

best chatbots for marketing - Gobot
Gobot Features:
  • Live chat and chatbots
  • Lead qualification
  • Bot to human handoff
  • Book meetings
  • Answer FAQs
  • Automated triggers
  • Send text, video, images, GIFs, multiple-choice, polls, surveys, share buttons, etc.

 

Pros - Gobot:
  • Chatbots automate your marketing by qualifying leads, booking meetings, syncing data to your CRM & connecting live reps with hot leads in real-time.
  • Automate customer service with a connected support bot and knowledge base that answer customer questions, replacing repetition with more productivity.

 

Cons - Gobot:
  • There are a lot of features that are “Coming Soon” on their website. Some of these are pretty important features that other platforms on this list have, such as developer APIs and conversational landing pages.
  • Without testing out the platform, it’s hard to see what’s really available, so you’ll need to do your own homework and research.

 

Gobot Pricing: You’ll need to interact with Gobot’s chatbot to obtain pricing information.

#11. Best Chatbots for Marketing: Imperson

Imperson builds chatbot solutions that automate as much of the customer journey as possible through human-like conversation. It is an AI chatbot platform that develops enterprise bots for its customers.

best chatbots for marketing - Imperson
Imperson Features:
  • Full-service creative and implementation
  • AI/machine learning, NLP
  • Fully managed bot services
  • Messenger, KiK, Twitter, website, Slack, SMS, Skype integrations
  • Supports text, audio, video, and soon to come AR and VR
  • Chatbot performance monitoring and customization from Imperson team

 

Pros - Imperson:
  • Conversation navigator uses AI and NLP to analyze and determine how to lead conversations based on dialog context, user intent and relationship memory.
  • Offer end-to-end deployment for bots and integrations

 

Cons - Imperson:
  • In the present, their technology to create truly human-like conversations needs more time and development.

 

#12. Best Chatbots for Marketing: Sequel

Sequel focuses on getting its users to build chatbots that engage with users on a conversational level via their NLP technology and interactive content... and it’s free!

best chatbots for marketing - Sequel
Sequel Features:
  • 5 bot templates, including a personal assistant, StoryBot, GameBot
  • Natural Language Processing (NLP)
  • Publish bots to Facebook Messenger, KiK, Telegram, and Viber
  • Message broadcasting
  • API integrations
  • Group chat

 

Pros - Sequel:
  • Chatbot templates, which you can then customize using a drag-and-drop editor.
  • Sequel specializes in creating interactive and engaging content for your audience.
  • No assembly, coding required. Answer a few questions and a ready to launch bot will be generated automatically.

 

Cons - Sequel:
  • The broadcasting function is hard to manage and segment your audience.
  • Persistent menu is difficult to figure out and setup.
  • Free platform, so don’t expect too much!

 

Sequel Pricing: Sequel is a free chatbot service.

#13. Best Chatbots for Marketing: Boost.ai

Boost.ai can help you build interactive and intelligent bots for your website that assist prospects and customers through automated Q&A, sales, and support.

best chatbots for marketing - Boost.ai
Boost.ai Features:
  • In-chat automated answers to FAQs
  • API documentation
  • Conversation flow editor
  • Automated upselling tools
  • Integrations with Facebook Messenger, Slack, Microsoft Teams and more

 

Pros - Boost.ai:
  • No coding required for setup. Easily used by non-technical personnel from HR, telecom, banking, insurance and public sector companies.
  • Proprietary conversational AI built for support. At a conference of 25K attendees, the bot was used to successfully either fully or partially answer their questions.

 

Cons - Boost.ai:
  • Limited number of channels and integrations.
  • Not built for marketing purposes, which most companies would want to find in an enterprise grade chatbot platform.

 

Boost.ai Pricing: To get details on Boost.ai pricing, you’ll need to contact their team.

#14. Best Chatbots for Marketing: ZoConvert

ZoConvert aims to make it quick and easy to create Facebook Messenger bots with marketing, sales, and support tools.

best chatbots for marketing - ZoConvert
ZoConvert Features:
  • Facebook Messenger bot
  • Shopify integration
  • Affiliate program
  • Automated messaging

 

Pros - ZoConvert:
  • Created with Shopify ecommerce storefronts in mind. Works great to recover abandoned carts and to solve other common ecommerce pain points.

 

Cons - ZoConvert:
  • Limited to Facebook Messenger, so if someone isn’t signed into Messenger, or doesn’t use Facebook Messenger, you’ll have difficulty capturing customer information and the checkout/buying process for customers will be troublesome.

 

ZoConvert Pricing: ZoConvert is another pay-as-you-go pricing model, based on the number of subscribers you have each month. Your first 100 subscribers are free. After that, there are four additional pricing tiers. For 1K subscribers, you pay $19/mo; 5K subscribers are $59/mo; 20K subscribers are $99/mo, and above that you’ll need to contact ZoConvert for pricing.

#15. Best Chatbots for Marketing: Automat.ai

Automat is an enterprise-level, fully-managed chatbot provider. Tell them what you want, and they will build it for you.

best chatbots for marketing - Automat
Automat Features:
  • Conversational ads and landing pages
  • Ecommerce bots
  • Support bots
  • FAQ and human handoff for support
  • AI and machine learning features

 

Pros - Automat:
  • Multi-purpose bot platform with reach across different channels.
  • Lots of support and custom build options from the Automat team.

 

Cons - Automat:
  • Not suitable for small and many medium-sized businesses.
  • Difficult to make small iterations and to build new bots quickly without the help of Automat team.

 

Automat Pricing: You can test out the platform for free. After that, pricing is negotiated.

#16. Best Chatbots for Marketing: Engati

Engati chatbots deliver comprehensive customer support, automated sales and marketing, as well as intelligent HR management.

best chatbots for marketing - Engati
Engati Features:
  • Conversation flow builder
  • Machine learning and proprietary NLP
  • Multilingual
  • Web chat, live chat, mobile, social media bots
  • Bot templates
  • Broadcasting and campaign management
  • Ecommerce tools
  • Voice bots
  • Mobile SDKs
  • Analytics

 

Pros - Engati:
  • Platform is code-free and supports Facebook Messenger, KiK, Telegram, Slack, and other platforms.
  • Advanced integrations framework for JSON Rest APIs with many OOB integrations.
  • Omnichannel - meaning you can build one bot and deploy it across 14+ channels, including web chat, mobile, and social media.

 

Cons - Engati:
  • You need to get to the Enterprise level pricing in order to take advantage of live chat, the automated FAQ builder, voice interactions, and data retention.
  • Hard to get started and little tutorials or documentation to help with that.

 

Engati Pricing: Free plan allows up to 1K interactions, 2 bots, and 1 brand. After that, Professional plan pricing starts at $19/mo for up to 10K interactions, 5 bots, and 1 brand. Business plan pricing is $50/mo for up to 30K interactions, 20 bots, and 1 brand. Anything above those thresholds requires you contacting Engati for enterprise pricing.

#17. Best Chatbots for Marketing: Verloop

Verloop is a platform for personalized conversations with leads, and focuses in converting those leads into paying customers. They also have bots for Shopify, WordPress, and Magento.

best chatbots for marketing - Verloop
Verloop Features:
  • Bots for Messenger, website, in-app
  • Ecommerce bots for Shopify, Wordpress, and Magento
  • Chatbot-to-human handoff for support
  • Code free, drag and drop interface
  • APIs, webhooks
  • Analytics, sentiment analysis
  • Answer visitors FAQs

 

Pros - Verloop:
  • Easy to implement and has many integrations.

 

Cons - Verloop:
  • Ability to create chatbot conversational flows is limited.
  • No ability to broadcast, which limits your capabilities with the platform.

 

Verloop Pricing: Verloop’s pricing is either free or negotiated once you need to upgrade. There’s a free forever Starter plan for up to 500 monthly conversations, which includes features like FAQ automation, bot builder, live chat, CRM integration and Facebook Messenger bots. Then there’s a Enterprise plan which includes all features, for which you’ll need to contact Verloop to negotiate pricing.

#18. Best Chatbots for Marketing: Pandorabots

Pandorabots is an open-source website allowing people to build and publish chatbots on the web.

best chatbots for marketing - Pandorabots
Pandorabots Features:
  • AIML is the main differentiator
  • Voice enabled for speech-to-text and text-to-speech
  • Mobile support
  • Web hosting and publishing
  • Free documentation and training
  • Multilingual
  • Context-aware
  • Web-based development tools
  • Conversational logs
  • Integrate with external knowledge sources
  • RESTful APIs

 

Pros - Pandorabots:
  • Open source platform, so you can own and download your code
  • Deploy to messaging or voice channels
  • If you’re willing to build your own bot, lots of flexibility and can easily build high performance bots

 

Cons - Pandorabots:
  • The use of pure AIML requires that you define your own input/output pairs
  • Not advisable to build your bot using Pandorabots and then host it somewhere else

 

Pandorabots Pricing: Pandorabots does have a free 14 day trial. Pricing after that starts at $19/mo, the next plan is $199/mo, and then above that is Enterprise pricing.

#19. Best Chatbots for Marketing: Ada

Ada is a no-coding required chatbot builder that’s focused on use cases that require the collection of personal information within chat, and then providing replies based on customer orders, accounts, bookings, passwords, etc.

best chatbots for marketing - Ada
Ada Features:
  • No coding required, drag and drop editor
  • Machine learning and NLP
  • Bots for Facebook Messenger, WeChat and WhatsApp
  • Audience segmentation tools
  • Proactive chat
  • Analytics
  • Data security features

 

Pros - Ada:
  • Best for Telecom; industries like finance that require secure data capture and storage; companies that need to provide service to accounts, plans and bookings; and need for proactive chat.
  • Audience segmentation and targeting based on user behavior and attributes.

 

Cons - Ada:
  • For ecommerce companies, there’s no in-chat payments option native to the platform.
  • Lacks chat history, which is a deal-breaker for many.
  • No automated sequencing or retargeting campaigns for Messenger.

 

Ada Pricing: Need to contact Ada or schedule a demo for pricing.

#20. Best Chatbots for Marketing: User.com

User.com is slightly different from the other sales chatbot tools listed. User.com is a platform with a robust toolset for marketing, sales and support teams. They do happen to have a solid chatbot for sales as well.

best chatbots for marketing - User.com
User.com Features:
  • Gather leads
  • Answer FAQs
  • Built-in “chat scenarios”
  • Triggers based on visitor activity
  • Automation modules
  • SMS, web chat
  • Drag & drop bot builder

 

Pros - User.com:
  • You can use automation modules to make their bot able to do multiple tasks simultaneously or across different channels to engage your audience.
  • Lots of other User.com sales, marketing, and support tools to directly integrate with your chatbot and share one common data source with.

 

Cons - User.com:
  • Unless you’re taking advantage of all the sales, marketing and support tools on User.com (not just their chatbot), you’re unlikely to get as much out of the product as you would a standalone chatbot platform. Some companies like this model, others looking for a diversified tech stack of only the best tools for each individual job, probably won’t. They do have plenty of integrations as well as API docs, however, so you’re definitely not stuck with only their tools to utilize.
  • Since you’re purchasing a marketing, sales and support platform all in one, pricing is significantly higher, and you can’t just get their chatbot a la carte.

 

User.com Pricing: User.com pricing is a bit more complex, since you’re purchasing more than just a chatbot platform. What we can tell you, is that they have a free plan, and then their pricing ranges from $49/mo (2K contacts), to $1,349/mo (10K contacts) + $15 per every additional 1K contacts.

#21. Best Chatbots for Marketing: Pypestream

Pypestream is a bot building framework that uses conversational AI, APIs and integrations to drive online commerce primarily for travel, insurance and financial businesses.

best chatbots for marketing - Pypestream
Pypestream Features:
  • NLP, voice capabilities
  • AI/machine learning and training
  • Scheduling tools
  • Data encryption
  • In-chat payments
  • Surveys
  • Notifications and triggers
  • Live chat takeover
  • Analytics

 

Pros - Pypestream:
  • Provides appealing features for travel, insurance and finance industries. For example, their in-chat bookings tool facilitates the scheduling of activities, concierge services, as well as in-chat services for loyalty programs, coupons, travel insurance, and more.

 

Cons - Pypestream:
  • Does not provide for publishing to Facebook Messenger and other popular chat platforms.
  • No pre-built integrations with live chat and email vendors.

 

Pypestream Pricing: Pypestream requires you to get in touch with them for pricing details.

#22. Best Chatbots for Marketing: BotCore.ai

BotCore is a no-code chatbot building platform where you can deploy and manage AI-powered chatbots for enterprise-level businesses. They work with businesses to build and launch bots to meet the needs of their employees, customers, and vendors.

best chatbots for marketing - BotCore
BotCore Features:
  • Knowledgebase for Q&A, guided conversations, fulfillment, and actions
  • Integration with both enterprise apps and legacy systems
  • IT helpdesk
  • Sales and marketing bots
  • Supply chain and fulfillment bots
  • Security
  • Alerts and triggers

 

Pros - BotCore:
  • Enterprise sales assistant
  • One of the few chatbot platforms that focuses significant attention on vendors and fulfillment.
  • Integrates across different technologies to create a virtual assistant network.

 

Cons - BotCore:
  • Multi-channel support works within the Microsoft Bot Framework. So, if you’re not a fan of Microsoft systems, this platform may not be for you.

 

BotCore Pricing: You will need to contact BotCore to discuss what you want built in order to get a quote for pricing.

#23. Best Chatbots for Marketing: Surveybot.io

Surveybot provides a platform for users to (not surprisingly) create surveys, which they can send to their audience on Facebook Messenger and Facebook Workplace.

best chatbots for marketing - Surveybot
Surveybot Features:
  • Surveys
  • Panels
  • Campaign management
  • Page builder
  • Zapier integrations

 

Pros - Surveybot:
  • 12+ question types, advanced conversational logic, and answer piping are what distinguish Surveybot. If your business relies heavily on the data you can gather from surveys, Surveybot has more survey tools for Messenger than any other platform.

 

Cons - Surveybot:
  • For being limited to Facebook Messenger and Facebook Workplace, as well as limited to survey functionality, the pricing is hard to justify when you can create surveys and much more on other platforms at a lower cost.
  • There’s no custom branded version, so you’re using Surveybot and the recipients of your survey are going to know it, even if you’re willing to pay more.

 

Surveybot Pricing: Your first 50 survey responses are free. After that, there are nine pricing tiers ranging from $6/mo for 50-100 responses, all the way up to $549/mo for 15K-25K responses. After 25K responses, pricing must be negotiated by contacting Surveybot.

#24. Best Chatbots for Marketing: Botsociety.io (framework)

Botsociety’s platform includes a chatbot builder that allows you to build out entire conversations for all the main chat platforms, including Messenger, WhatsApp, Slack, and your website.

best chatbots for marketing - Botsociety
Botsociety Features:
  • Visual chatbot builder
  • Chatbot templates
  • Voice and messaging bots

 

Pros - Botsociety:
  • The visual editor on Botsociety is as easy as it gets to use, and has plenty of options to create engaging content.
  • Pre-built templates are solid and most are ready to go right out of the box.

 

Cons - Botsociety:
  • Maybe the biggest drawback of Botsociety is the fact that you need to connect to another bot builder to actually publish your bot.
  • Doesn’t handle freeform responses. With many chatbot platforms, you can set the bot to look out for certain keywords like “help me” or “support.” If the user’s response contains a keyword on your list, then a response is automatically triggered that corresponds to that keyword. With Botsociety, the user’s responses have to be specific. Your bot has to tell the user which words they can type.

 

Botsociety Pricing: Botsociety offers three pricing levels. The free plan doesn’t skimp on any features, which is nice. Instead, it limits the amount of bots you can create. You can only have 2 designs, 30 messages per design, and 1 export. The professional plan is $79/mo per user and provides unlimited designs, messages, and exports. For anything more than that, you’ll need to contact Botsociety for pricing.

#25. Best Chatbots for Marketing: ActiveChat.ai

ActiveChat is built for ecommerce and customer support. The platform works across Facebook Messenger, Twilio SMS, and has integrations for Shopify and WooCommerce.

best chatbots for marketing - ActiveChat
ActiveChat Features:
  • Available channels: Facebook Messenger, Twilio SMS
  • Ecommerce platform integrations with Shopify and WooCommerce
  • CRM integrations
  • Visual chatbot builder
  • Can connect your live support framework

 

Pros - ActiveChat:
  • Easy to get started with visual chatbot builder and LEGO for chatbots.
  • Ability to add timers and delays which make the bot more natural feeling than many other chatbots.
  • Ecommerce tools for cart abandonment.

 

Cons - ActiveChat:
  • Pricing is high compared to competitors who have more robust feature sets.

 

ActiveChat Pricing: Free plan provides single bot with up to 500 monthly active users, but lacks many features. Starter plan is $19 a month and gives you one bot with up to 1,000 monthly active users. Architect plan is $49 a month where you get access to all features. And the Agency bot is $249/mo, which gets you ten bots for 50K monthly active users and access to all features.

#26. Best Chatbots for Marketing: Drift

Drift is a platform that utilizes live chat and automated chatbot software.

best chatbots for marketing - Drift
Drift Features:
  • Mobile application
  • Manage complex customer cases through tickets
  • Option for automated messaging
  • Automate activities with a chatbot
  • Store data about visitors
  • Marketing and sales automation
  • Integrates with other business systems

 

Pros - Drift:
  • Strong lead generation features
  • Ease of use
  • Lots of automation tools to choose from

 

Cons - Drift:
  • Pricing is extremely high compared to the competition which offer similar or better feature sets, especially if you have multiple teams and want to route chats between them
  • Mobile application and web chat has many bugs, for example it has an issue where the web chat thinks you are a returning visitor (eg: Hi, welcome back Sarah) even though you are not that person.
  • Many competitors outscore Drift in key feature areas (like bot builder) and sell for a lower price
  • The bot builder is less powerful than other products (MobileMonkey, ManyChat, Chatfuel, etc.) yet is only available in the enterprise edition
  • No support for messaging (SMS, Facebook Messenger, WhatsApp, etc.)

 

Drift Pricing: Drift has a free plan that doesn’t include any notable features. After that, pricing begins at $50/mo and then jumps to $400/mo, $1500/mo and custom pricing with an additional charge for each user.

#27. Best Chatbots for Marketing: ItsAlive

ItsAlive is a chatbot building platform to easily build chatbots and services. The platform uses “recipe” workflows and has a couple other features which make it unique from other chatbot platforms.

best chatbots for marketing - ItsAlive
ItsAlive Features:
  • Recipe workflows
  • Persistent Menu that’s always available to users
  • Broadcast automated messages after live chat sessions
  • Facebook Messenger bot builder
  • Unanswered questions tab
  • Intercom integration
  • Notifications and alerts
  • Analytics dashboard

 

Pros - ItsAlive:
  • Once you understand the recipe workflow, you can very quickly build a conversation.
  • Persistent menu feature allows you to create a menu that is always visible to the user. This can come in handy if the user wants to navigate back to a certain point in the bot or misclicks and goes down the wrong conversational path.
  • Unanswered questions tab allows you to look at all the questions that the bot was unable to answer.
  • A solid user interface that’s easy to navigate.

 

Cons - ItsAlive:
  • Visual builder is lacking abilities that many other platforms have, such as a bird’s eye view of your bots.
  • Inability to test your bots without testing them in Facebook Messenger.
  • Fairly limited use cases, as the product is built almost entirely for Facebook Messenger apps.
  • Unable to unlock full feature set unless you negotiate Enterprise plan pricing.

 

ItsAlive Pricing: ItsAlive has 5 pricing tiers. The Free plan gives you 1 chatbot and up to 1,000 messages per month, but doesn’t include any advanced features. The Solo plan is $19/mo and includes 5,000 messages, and some advanced features. The Plus plan is $49/mo, you get 2 chatbots and up to 20,000 monthly messages, as well as a few additional advanced features. At $99/mo, the Pro plan gets you 5 bots and up to 100,000 messages per month. Finally, the Enterprise plan unlocks all features and unlimited bots and messages per month.

#28. Best Chatbots for Marketing: Chatfuel

Chatfuel is a self-serve bot-building platform that allows for live chat and automated chatbot integration.

best chatbots for marketing - Chatfuel
Chatfuel Features:
  • Facebook Messenger platform
  • Bot templates
  • Multilingual bots
  • Store user data
  • Keyword auto-responses
  • Integration with other business systems

 

Pros - Chatfuel:
  • Provides flexibility for custom coding.
  • No coding experience required.
  • Free version allows you to get to know what’s available to you on the platform.

 

Cons - Chatfuel:
  • Limited almost entirely to Facebook Messenger. Limited integrations and channels to use the product with are the main setback for Chatfuel, and with similar pricing to competitors, you’re not getting as much bang for your buck.
  • Surprisingly lacking in marketing tools available to use on the platform.
  • Not as easy to get started with Chatfuel as it is with many Messenger bot builders.
  • Need to rely on many third party integrations to get the most out of the product.

 

Chatfuel Pricing: Free version provides access to basic features and up to 1,000 subscribers. Pro version starts at $15/mo, but is based on number of users and only up to 500 subscribers, so you get less subscribers, in exchange for more features. There are 7 more tiers in the Pro plan alone, maxing out at $180/mo for up to 25,000 subscribers.

#29. Best Chatbots for Marketing: Crisp (crisp.chat)

Crisp is a chatbot platform that you can use for sales, marketing, and customer support. It’s a relatively cheap alternative to some of the other platforms on this list.

best chatbots for marketing - Crisp.chat
Crisp.chat Features:
  • Knowledge base
  • Live chat and customer support
  • Sales and marketing tools
  • Email and in-app messaging
  • REST API docs
  • Desktop and mobile apps

 

Pros - Crisp.chat:
  • You get a sales, marketing and support chatbot platform for just $95 per month / per website. That’s cheap for their highest-paid plan.

 

Cons - Crisp.chat:
  • If you’re looking for a robust and feature-rich chatbot platform, this isn’t it.

 

Crisp.chat Pricing: Crisp has a Free, Pro, and Unlimited pricing plan. Pricing starts at $25/mo per website for up to four seats. Then, the Unlimited plan is just $95/mo per website for an unlimited number of seats.

#30. Best Chatbots for Marketing: ManyChat

ManyChat is a Facebook Messenger bot-building platform with integrated live chat and chatbot communication.

best chatbots for marketing - ManyChat
ManyChat Features:
  • Build chatbots with visual flow builder and editor
  • Chatbot templates
  • Store user data
  • Enable bot to send email notifications
  • Multilingual chatbots
  • Integrate with other business systems

 

Pros - ManyChat:
  • Built-in marketing tools

 

Cons - ManyChat:
  • Pricing based on the number of contacts you have
  • Lack of flexibility for custom coding
  • Limited community resources

 

ManyChat Pricing: ManyChat has a free account that you can use to test out the platform. However, if you want to use it for business, pricing starts at $10/mo for 500 subscribers. There are 7 more pricing tiers, which goes up to $145/mo for more than 20K subscribers per month. If you go above 25K subscribers in a month, which most medium or large-sized companies do, you need to talk to ManyChat about a pricing plan.

#31. Best Chatbots for Marketing: ChatterOn

ChatterOn is a chat bot-building platform that specializes in combining user conversation flow with AI and rich content elements. It’s a great bot for those that want a cheap, easy to use tool which you can get started with quickly.

best chatbots for marketing - ChatterOn
ChatterOn Features:
  • Facebook Messenger and website chat
  • Visual chatbot builder
  • Uses machine learning
  • Advertising integration with RadBot
  • Predefined bots with intent and conversation flow

 

Pros - ChatterOn:
  • 20 pre-built bots available, no coding skills required, so you can get started fast.
  • Intuitive user interface, easy to create new modules and connections.
  • Create simple bots, as well as in-depth bots by using APIs.
  • Free account provides access to all features, unlimited chatbots and up to 15K messages in a month.

 

Cons - ChatterOn:
  • No ability to test your bot unless you connect to Facebook, subscribe to your bot, and then test inside Messenger.
  • Hard to tell what you can do with ChatterOn unless you start using the product. The website and resources are pretty empty.
  • No 24/7 support unless you need custom development and are on their enterprise plan.
  • Not a lot of features compared to the competition. Additional features can be built for you by ChatterOn’s developers.

 

ChatterOn Pricing: With a free ChatterOn account, you can get access to all of their features, build unlimited chatbots, and send up to 15K messages per month. After 15K messages are sent, billing begins at $0.0010 per message.

The 31 best chatbot platforms for marketing pros in 2020

We hope you’ve found the best chatbot marketing platform for your business.

Please let us know what you think and if you feel other more qualified platforms should have made the list. Thank you!

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