Envisioning the Survey Interview of the Future

Envisioning the Survey Interview of the Future addresses questions that researchers in survey methodology and communication technology must consider, such as:

-How and when should new communication technology be adopted in the interview process?
-What are the principles that extend beyond particular technologies?
-Why do respondents answer questions from a computer differently than questions from a human interviewer?
-How can systems adapt to respondents’ thinking and feeling?
-What new ethical concerns about privacy and confidentiality are raised from using new communication technologies?

As previously unimaginable communication technologies rapidly become commonplace, survey researchers are presented with both opportunities and obstacles when collecting and interpreting data based on human response. Envisioning the Survey Interview of the Future explores the increasing influence of emerging technologies on the data collection process and, in particular, self-report data collection in interviews, providing the key principles for using these new modes of communication.

With contributions written by leading researchers in the fields of survey methodology and communication technology, this compilation integrates the use of modern technological developments with established social science theory. The book familiarizes readers with these new modes of communication by discussing the challenges to accuracy, legitimacy, and confidentiality that researchers must anticipate while collecting data, and it also provides tools for adopting new technologies in order to obtain high-quality results with minimal error or bias.

With its multidisciplinary approach, extensive discussion of existing and future technologies, and practical guidelines for adopting new technology, Envisioning the Survey Interview of the Future is an essential resource for survey methodologists, questionnaire designers, and communication technologists in any field that conducts survey research.

Year	2007
Language	English
Publisher	Wiley-Interscience
Order:	http://www.amazon.com/gp/produ...
ISBN	978-0471786276
Keywords	survey methodology, communication technology, interview process, computer interviewer, human interviewer, affective computing, ethics, privacy, confidentiality
Synonym	Intelligent User Interface