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Journal of Marketing Theory and Practice
Summary: Journal of Marketing Theory and Practice focuses on managerial issues in marketing.
The Journal of Marketing Theory & Practice (JMTP) is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
| Publisher | M.E. Sharpe |
| More information | http://www.mesharpe.com/mall/results1.asp?ACR... |
| Keywords | marketing theory, electronic commerce, marketing practice, information systems, cognitive science |
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