Animated Conversational Agents in E-Commerce Applications
This research investigates design guidelines to assist in choosing the appropriate conversational agents to act as assistants in interactive e-commerce applications. The first experiment evaluated the effectiveness and user acceptability of human-like agents in an electronic retail application. The second evaluated the same cast of agents in another application to explore application dependency effects on the users’ attitudes toward the cast of agents. The third experiment evaluated a cast of cartoon-like humanoid agents in an e-retail application. Participants 'eavesdropped' on spoken dialogues between a 'customer' and each of the agents. They completed attitude questionnaires and took part in interviews designed to obtain information relating to their perception of the agents.