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The Benefits of Interactive Characters
Research about interactive characters suggests substantial opportunities for them to enhance online experiences. Automated characters take advantage of social responses that are natural reactions to interactive media. They can be perceived as realistic and well- liked social partners in conversations that simulate real-world interactions. Characters can express social roles, emotions, and organized personalities that match learning goals, company brands, and transaction needs. Characters can increase the trust that users place in online experiences, in part because they make online experiences easier. This paper is a brief summary of the role that interactive online characters can play in automated teaching and commerce applications. The paper begins with a brief review of major conclusions from psychological research that has examined human responses to interactive technology. Subsequently, important benefits of interactive character interfaces are reviewed as they apply to online learning and business.
| Download Paper | |
| Full Title | The Benefits of Interactive Online Characters |
| Year | 2004 |
| Language | English |
| Keywords | interactive characters, automated characters, e-commerce, human-computer interaction, intelligent interface, human-human media interaction |
| Synonym | Intelligent User Interface |
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