Shiseido is one of the oldest cosmetics companies in the world. Despite being steeped in history, innovation has always been at the heart of the business and Shiseido is using Teneo to develop a closer relationship with its younger customer base with the “Beau-co” beauty app. Beau-co customers can converse with the app about all manner of beauty related topics such as how to apply eye make-up, as well as specific Shiseido products. Beau-co delivers the experience in a lively and engaging way to its younger customer base, who predominately use smartphones. Shiseido recognized that a conversational aspect would give them the desired interaction and provide a wealth of information about their customer base, but building and delivering such an app in Japanese was a challenge. Not only are words and phrases built complexly, but users frequently insert non-Japanese characters if using a text input. Teneo was the only natural language technology capable of delivering this human-like, intelligent experience in Japanese.
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