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On 4th April 2012, Creative Virtual hosted an enlightening webinar with Forrester Research, How Virtual Agent Innovations Can Benefit Your Mobile, Web, Call Centre and Social Channels.  The event was a huge success with a turnout of over 100 attendees from around the world.  The event was hosted by Forrester Research analyst Diane Clarkson and Richard Simons, CEO of Creative Virtual USA.

Registration has now opened for Creative Virtual’s next webinar with Forrester Research.

Title: How Virtual Agent Innovations Can Benefit Your Mobile, Web, Call Centre and Social Channels
Date: Wednesday, 4th April 2012
Time: 16:00 UK time/ 11:00 EST
Speakers: Diane Clarkson, Forrester Research Analyst, & Richard Simons, CEO of Creative Virtual USA

Virgin Media is the United Kingdom’s leading entertainment and communications company—the first to offer consumers broadband, digital TV, phone and mobile from one company.  Today Virgin Media is the largest Virgin branded company in the world, with almost 13,000 employees and ten million customers across the UK.

Mobile devices are playing an increasing role in the lives of millions of people across the world, across all generations. As more and more online technologies deploy into the mobile realm, Virtual Agent technology is following this trend. Apple’s implementation of Siri, the voice-to-text virtual assistant feature they have added to the iPhone 4S, opened the world’s eyes to mobile virtual agent technology. Android also has added Vlingo, a similar feature that combines voice-to-text and voice recognition technology with its powerful “intent engine” to help users complete their desired action.

On the Beach, founded in 1995, is one of the UK’s leading online travel agencies offering value for money summer holidays to the world’s most popular beach destinations. Customers can choose from 50 million available flight seats and more than 30,000 hotels around the world and take advantage of a selection of other travel products such as car hire, insurance and resort transfers.

The Challenge:

In 2010 On the Beach were planning the launch of a new website. As part of that project they wanted to find a way to reduce administration calls to their after sales department and, in return, minimise the call waiting times for clients to improve their overall customer experience. They determined that a Virtual Assistant from Creative Virtual would be the best way to position their business at the forefront of emerging technology and, most importantly, improve their customer service efficiency and effectiveness.