Coca Cola's FB bot helps raise awareness among consumers and promote educated choices. The presence of sugar in Cola has been a major debate point and answering customers queries through the chat-based interface instead of a standard press release helps the exchange feel more genuine and relatable. The bot keeps the conversation focused on a moderate lifestyle and provides suggestions and tips instead of leaving the user with an abrupt response. Questions regarding Coca Cola's Quality Standards, Community Campaigns and Water Usage also helps showcase the initiatives the brand has taken in this direction.
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